RoomMD is a B2C platform to help Medical Professionals connect with property owners and find housing during their medical residencies away from home.
Traveling medical professionals often need to travel long distances to participate in their employment, residency programs, and volunteering, but they struggle to find appropriate temporary housing that aligns with their contracted time periods.
Medical residents, traveling nurses, and volunteers tend to have limited resources on finding the ideal accommodations.
Property owners can easily rent out their properties to individuals vetted and confirmed of their association with the local medical facilities.
...increase customer demand by refining the onboarding process, housing search experience, and booking process for medical professionals, while improving registration, listing, and booking management for property owners?
The platform underwent two redesigns without usability testing. The current layout lacks essential functionality, leading to frustration and inefficiency for both renters and property owners.
Although both renters and property owner’s information will be checked and verified by the platform, the initial onboarding and booking experience should have a simplified and speedy process.
Renters may have specific criteria when searching for their ideal properties. Further understanding of what types of filter options will allow users to optimize their search results.
To ensure as many users are able to access the service, verifying the accessibility standards of the design is crucial. Color contrast, content structure, and alternate texts to state a few.
This study aims to evaluate the effectiveness of the RoomMD's process for users to onboard, search and learn about available properties.
Utilizing a usability testing plan and script we drafted, we recruited participants through usertesting.com and collected seven unmoderated user tests for each feature listed below:
Overall, users navigated smoothly through the website. However, some users encountered confusion with the booking process due to the lack of confirmation upon completion. Discovered issues included:
Enhance confirmation modals and iterative icon designs to enhance usability.
By updating the confirmation modals, modal flows, and microcopy, we maintained continuity with the original aesthetics and layout while addressing user pain points.
We provided more filter options to help users narrow down their search results, providing a more tailored selection.
To address potential user confusion, we deliberately incorporated new confirmation modals.
As well as update the previously designed modal flow and microcopy to accommodate these new confirmation modals.
To address user confusion upon completing tasks without significantly altering the website's overall design structure, I developed an updated modal flow for both Booking Confirmation processes. This approach ensures that users remain informed of their current status without losing their place on the website.
To help the engineering team understand the intended functional aspects of the individual features, a developer handoff document was prepared with meticulous annotations.
Working on this project reaffirmed the value of usability testing and data-driven design. It clearly demonstrated that incorporating UX testing and research from the outset could have prevented the need for rework. The simplest solutions not only improved the user experience but also preserved the original aesthetics and cohesive design.
I firmly believe that our team's effective focus on addressing user pain points significantly enhanced the product in every detail, ultimately leading to increased user adoption and engagement.
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